QualMark - Quality assured

Responsible Tourism

As New Zealand's official mark of quality for tourism, Qualmark® is extending and enhancing its environmental and social assessment criteria for accommodation providers, visitor activities, transport and services.

For tourism businesses, this means meeting some 'minimum requirements' in this area, along with recognising operators who are actively participating in

  • energy efficiency
  • conservation initiatives
  • waste management
  • community activities
  • water conservation

For visitors, it means that the Qualmark® represents environmental and social commitment as well as general quality indicators. More >

Responsible Tourism - The Toolkit

Responsible Tourism - The Toolkit

Information on the Responsible Tourism Operations criteria, tips, actions, examples and ideas – all available for Qualmark® licence holders within the downloadable Responsible Tourism Guide.

Also includes the Responsible Tourism Checklist and monitoring tools. MORE >